About

I'm a generalist who is obsessed with how D2C brands actually operate - not what they say on LinkedIn, but what their data reveals.

Every week, I pick a D2C brand and tear it apart using publicly available data. I scrape their Meta ads, analyze their Instagram engagement, map their tech stacks, test their landing page performance, and find patterns that most people miss.

The goal is to find patterns, every claim backed by scraped data and reproducible methodology.

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