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Summer FridaysSummer Fridays Won't Discount on Meta. On Google They Run a 20%-Off Sale.
10 min readGoogle AdsFull TeardownBeauty
Summer FridaysI Scraped 216 Summer Fridays Ads. It's a Lip Company Now.
11 min readMeta AdsFull TeardownBeauty
Cozy EarthCozy Earth Hides the Word "Bamboo" on Meta and Shouts It on Google
10 min readGoogle AdsFull TeardownHome & Lifestyle
Cozy EarthI Scraped 369 Cozy Earth Ads. The Whole Account Points at One Sunday in May.
9 min readMeta AdsFull TeardownHome & Lifestyle
HexCladHexClad Sells One Pan on Meta and a Whole Catalog on Google
13 min readGoogle AdsFull TeardownCookware
HexCladHexClad Has 300 Active Meta Ads. Most of Them Are Younger Than Your Last Grocery Run.
12 min readMeta AdsFull TeardownCookware
GORUCKGORUCK Runs Two Different Brands, and Only the Data Shows It
10 min readGoogle AdsFull TeardownOutdoor Gear
GORUCKGORUCK Is a Rucksack Brand That Barely Advertises Rucksacks
8 min readMeta AdsFull TeardownOutdoor Gear
Our PlaceOur Place Runs 5 Countries on Meta. 42 on Google. One Ad Has Been Live for 3 Years.
15 min readGoogle AdsFull TeardownAds StrategyDTC
Our PlaceOur Place Runs 502 Meta Ads. 472 of Them Share One Body Text. Seven Words.
14 min readMeta AdsFull TeardownAds StrategyDTC
MUD\WTRMUD\WTR Has 48 Meta Ads. It Has 480 on Google. And 19 of Them Are About ASMR.
12 min readGoogle AdsFull TeardownAds Strategy
MUD\WTRMUD\WTR Runs 48 Meta Ads. 8 of Them Are a Fake PSA About Caffeine Addiction.
11 min readMeta AdsFull TeardownAds Strategy
Magic SpoonMagic Spoon Has 109 Google Ads Spanning a Full Year. Protein Pastries Don't Exist on This Platform Yet.
14 min readGoogle AdsFull TeardownAds Strategy
Magic SpoonMagic Spoon and their Entire Meta Ad Account Is 64 Ads.
12 min readMeta AdsFull TeardownAds Strategy
GrazaGraza Has 128 Google Ads Spanning a Full Year. The Meta Account Is 11 Days Old.
10 min readGoogle AdsFull TeardownAds StrategyDTC
GrazaGraza Runs 76 Meta Ads. 54 of Them Launched on the Same Day.
11 min readMeta AdsFull TeardownAds StrategyDTC
Little SleepiesLittle Sleepies Runs 524 Google Ads. On This Platform, They're a Completely Different Brand.
14 min readGoogle AdsFull TeardownAds StrategyDTC
Little SleepiesLittle Sleepies Runs 350 Meta Ads With One Template. One.
16 min readMeta AdsFull TeardownAds StrategyDTC
Fresh Clean Threads543 Google Ads. 166 Went Dark on the Same Day. Here's What Survived.
12 min readGoogle AdsFull TeardownAds Strategy
Fresh Clean ThreadsFresh Clean Threads Runs 150 Meta Ads. Only 17 Pieces of Copy Power All of Them.
14 min readMeta AdsFull TeardownAds StrategyDTC
RYZESame Brand, Opposite Strategy. I Pulled 400 More RYZE Ads on Google.
14 min readGoogle AdsFull TeardownAds StrategyDTC
RYZEI Pulled 400 of RYZE's Meta Ads. Here's What a $50M Mushroom Coffee Brand's Ad Machine Actually Looks Like.
16 min readMeta AdsFull TeardownAds StrategyDTC
ObviObvi Runs 4x More Google Ads Than Meta Ads. But When You Look at What's Actually Active - the Ratio Reverses.
14 min readMeta AdsGoogle AdsFull TeardownAds Strategy
Ridge WalletRidge Wallet Marketing Strategy: 273 Meta Ads, 50 Instagram Posts and Website Analyzed, Full Funnel Breakdown
18 min readMeta AdsInstagramFull Teardown